Global Experience Language

The Global Experience Language (GEL) is BNSF's standard for creating consistent user experiences across multiple platforms.

The GEL includes tools for designers and developers alike to facilitate coherent communication with our business partners from application inception, through design, and into delivery.

GEL is part of a larger BNSF Design System.

The BNSF Design System brings it all together.

The BNSF Look Book shows design examples from real projects.

VIEW LOOK BOOK

The BNSF Persona Library is the repository for Personas created from UX Research.

LEARN ABOUT OUR END USERS

The UI Communities of Practice is a team of front-end developers creating reusable UI components.

VIEW UI COP REPOSITORY

Design is not just what it looks like and feels like.
Design is how it works.

– Steve Jobs

Web Apps

Design Toolkits

Framework

iOS

Style Guide

Android

Style Guide

It is the focus on people
their work habits, their talents, their values
that is absolutely central to any creative venture.

Global Experience Language

Global Experience Language

Continuous improvement requires great feedback.

We are using Microsoft Teams for discussion and interaction.

Create a fork, contribute, and submit a pull request on GitHub.

To request a customized Icon submit this form.

Please submit any issues you find.

GEL is part of a larger BNSF Design System.

The BNSF Look Book shows design examples from real projects.

The BNSF Persona Library is the repository for Personas created from UX Research.

The UI Communities of Practice is a team of front-end developers creating reusable UI components.

The experience belongs to the user

Aim for efficiency

Every element has a purpose

Be consistent

Think mobile-first

Design is not just what it looks like and feels like.
Design is how it works.

– Steve Jobs

UI Platforms

Web Apps

iOS

Android

It is the focus on people
their work habits, their talents, their values
that is absolutely central to any creative venture.

– Ed Catmull

Global Experience Language

Global Experience Language

Continuous improvement requires great feedback.

We are using Microsoft Teams for discussion and interaction.

Create a fork, contribute, and submit a pull request on GitHub.

To request a customized Icon submit this form.

Please submit any issues you find.

GEL is part of a larger BNSF Design System.

The BNSF Look Book shows design examples from real projects.

The BNSF Persona Library is the repository for Personas created from UX Research.

The UI Communities of Practice is a team of front-end developers creating reusable UI components.

The experience belongs to the user

Aim for efficiency

Every element has a purpose

Be consistent

Think mobile-first

Design is not just what it looks like and feels like. Design is how it works.

– Steve Jobs

UI Platforms

Web Apps

iOS

Android

It is the focus on people their work habits, their talents, their values that is absolutely central to any creative venture.

– Ed Catmull

Design is not just what it looks like and feels like.
Design is how it works.

It is the focus on people
their work habits, their talents, their values
that is absolutely central to any creative venture.